As founders of the #1 customization flower company with the only existing letter-writing service, we watched again and again how people received our big bouquets, but it was these words written down that were changing lives and rela-tionships. We kept hearing people say, “I wish I could read this every day for the rest of my life. As parents to 4 little girls, we knew the feeling. We wished we could laugh and smile again and again at all the cute stuff my kids were cre-ating. But instead, we were drowing in the mess. Humans have two important needs for mental health: organization and meaning. We make it possible to have both.